Discovering important relationships for effective target marketing

Author

Ee Peng LIM, Singapore Management UniversityFollow
Wee-Keong NG
Kok-Leong ONG

Publication Type

Book Chapter

Publication Date

2002

Discipline

Databases and Information Systems | Numerical Analysis and Scientific Computing

Publication

Technologies Supporting Business Solutions

Editor

Rafael Corchuelo, Antonio Ruiz-Cortés, and Robert Wrembel

ISBN

9781590338025

Publisher

Nova Science Publishers

City or Country

New York

Citation

LIM, Ee Peng; NG, Wee-Keong; and ONG, Kok-Leong. Discovering important relationships for effective target marketing. (2002). Technologies Supporting Business Solutions.
Available at: https://ink.library.smu.edu.sg/sis_research/854

Additional URL

http://worldcat.org/isbn/9781590338025