Publication Type

Book Chapter

Version

publishedVersion

Publication Date

6-2019

Abstract

Many on-demand service platforms use a fixed payout ratio (i.e., the percentage of the platform’s revenue that is paid to the providers) regardless of the customer demand and the number of participating providers that tend to vary over time. In this chapter, we examine the implications of time-based payout ratios. To do so, we first present a queueing model with endogenous supply (number of participating providers) and endogenous demand (customer request rate) to model this on-demand service platform. In our model, earnings-sensitive independent providers have heterogeneous reservation price (for work participation) to serve wait-time and price-sensitive customers with heterogeneous valuation of the service. As such, both the supply and demand are “endogenously” dependent on the price the platform charges its customers and the wage the platform pays its independent providers. We use the steady state performance (associated with the M/M/1 queue) in equilibrium to characterize the optimal price, optimal wage and optimal payout ratio that maximize the profit of the platform. We find that it is optimal for the platform to offer time-based payout ratios by offering a higher payout ratio during peak hours and a lower payout ratio during non-peak hours.

Discipline

Databases and Information Systems

Research Areas

Intelligent Systems and Optimization

Publication

Sharing Economy: Making Supply Meet Demand

Volume

6

Editor

Ming Hu

First Page

115

Last Page

136

ISBN

9783030018627

Identifier

10.1007/978-3-030-01863-4_7

Publisher

SpringerLink

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