Online advertising, retail platform openness, and long tail sellers

Author

Jianqing CHEN
Zhiling GUO, Singapore Management UniversityFollow

Publication Type

Conference Proceeding Article

Version

publishedVersion

Publication Date

2-2016

Discipline

Databases and Information Systems | Technology and Innovation

Research Areas

Information Systems and Management

Publication

Proceedings of the 11th China Summer Workshop on Information Management (CSWIM 2017)

City or Country

Nanjing, China

Citation

CHEN, Jianqing and GUO, Zhiling. Online advertising, retail platform openness, and long tail sellers. (2016). Proceedings of the 11th China Summer Workshop on Information Management (CSWIM 2017).
Available at: https://ink.library.smu.edu.sg/sis_research/3915

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.