Publication Type
Magazine Article
Version
acceptedVersion
Publication Date
12-2014
Abstract
Consumer informedness describes the degree to which consumers are aware of the specific attributes of products or services offered in the marketplace. Understanding how this level of informedness can amplify consumer behaviour provides firms with the opportunity to develop information-based strategies that can encourage their target segment make purchases.
Discipline
Computer Sciences | Strategic Management Policy
Research Areas
Information Systems and Management
Publication
RSM Discovery
Volume
20
Issue
4
First Page
10
Last Page
11
ISSN
2214-5060
Publisher
Rotterdam School of Management, Erasmus University
City or Country
Netherlands
Citation
LI, Ting; KAUFFMAN, Robert John; VAN HECK, Eric; VERVEST, Peter; and DELLAERT, Benedict.
Using Consumer Informedness as an Information Strategy. (2014). RSM Discovery. 20, (4), 10-11.
Available at: https://ink.library.smu.edu.sg/sis_research/2804
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
http://hdl.handle.net/1765/77375