Comparison-Shopping Channel Selection by Small Online Vendors: An Exploratory Study
Publication Type
Book Chapter
Publication Date
2009
Abstract
Electronic markets are expected to facilitate consumer information search and product comparison to the extent that consumers are able to accumulate nearly perfect information. The authors present an analysis of search patterns based on a laboratory experiment on product search processes. They identified three types of search patterns in our experiment: sequential, agent search, and iterative search.
Discipline
Computer Sciences | E-Commerce
Publication
Comparison-Shopping Services and Agent Designs
Editor
Yun Wan
First Page
101
Last Page
118
ISBN
9781599049786
Publisher
Information Science Reference
City or Country
Hershey, PA
Citation
HU, Nan and Yun, Wan.
Comparison-Shopping Channel Selection by Small Online Vendors: An Exploratory Study. (2009). Comparison-Shopping Services and Agent Designs. 101-118.
Available at: https://ink.library.smu.edu.sg/sis_research/239
Additional URL
http://worldcat.org/isbn/9781599049786