Adaptive Strategies for Coping with Product Variety Decisions

Publication Type

Journal Article

Publication Date

1991

Abstract

Under acute global competitive pressure, many companies have viewed product diversification as a strategic weapon with which to win market shares. Nevertheless, product diversification increases costs and sometimes degrades product quality. Many businesses today confront the dilemma of whether to broaden product lines or to focus production. This article explores both theoretically and empirically the possible impacts of product diversification. The emerging technologies and adaptive manufacturing strategies, potentially meeting a variety of customer needs while enhancing other competitive advantages, are examined.

Keywords

Competitiveness, Production, Products, Strategy, Technology

Discipline

Computer Sciences | Operations and Supply Chain Management

Research Areas

Information Systems and Management

Publication

International Journal of Operations and Production Management

Volume

11

Issue

8

First Page

35

Last Page

47

ISSN

0144-3577

Identifier

10.1108/EUM0000000001279

Publisher

Emerald

Additional URL

http://dx.doi.org/10.1108/EUM0000000001279

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