Publication Type
Report
Version
publishedVersion
Publication Date
4-2026
Abstract
Singapore’s population is ageing rapidly, with projections indicating that one in four Singaporeans will be aged 65 and above by 2030 (Iparraguirre, 2019). This demographic shift presents significant opportunities for the Silver economy, which refers to economic activities, products, and services designed to meet the needs of older adults. As the market for products that enhance seniors’ quality of life expands (Wong, 2007), the Silver retail sector, comprising businesses that provide age-friendly goods and services, has become an increasingly important component of this landscape (Colurcio et al., 2022).
Keywords
Well-being, ageing population, senior citizens, ageing-in-place, employment, Singapore
Discipline
Asian Studies | Gerontology
First Page
1
Last Page
17
Publisher
SMU Centre for Research on Successful Ageing
City or Country
Singapore
Embargo Period
5-7-2026
Citation
PHAN, Le Ha Linh; CHOO, Kenneth; LOH, Emi; and LIM, Wensi.
Retail behaviours and preferences of older adults in suburban malls. (2026). 1-17.
Available at: https://ink.library.smu.edu.sg/rosa_reports/31
Copyright Owner and License
Singapore Management University
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.