Publication Type

Journal Article

Publication Date

3-2014

Abstract

The key lies not in the quantity of data used but in using the right data and doing a trial run.

Disciplines

Business Administration, Management, and Operations

Copyright Owner and Holder

Copyright © Singapore Management University 2014

Licece/Creative Commons Licence

Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Subject(s)

Business Analytics and Market Insights

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