Publication Type
Magazine Article
Publication Date
9-2022
Abstract
How Asian men’s beauty care is shaping conception of masculinity and gender-neutral marketing
Keywords
marketing, gender-neutral marketing, skin care, beauty products
Disciplines
Gender and Sexuality | Marketing
Copyright Owner and Holder
Singapore Management University
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Applied or Integration/Application Scholarship
Citation
Singapore Management University.
“No More Uncle” and gender-neutral marketing. (2022).
Available at: https://ink.library.smu.edu.sg/pers/660
Additional URL
https://cmp.smu.edu.sg/article/pretty-boy-or-no-more-uncle