China: The next big market for soft-branded hotels?

Authors

Elisa Ka-yan CHAN, The Chinese University of Hong Kong

Publication Type

Magazine Article

Publication Date

7-2022

Abstract

A wave of deal-making in China’s hotel investment sector is expected to encourage more independent hotels to rebrand as chain affiliates

Keywords

hotel brands, marketing, China

Disciplines

Asian Studies | Hospitality Administration and Management | Marketing

Copyright Owner and Holder

Singapore Management University

Licece/Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Subject(s)

Applied or Integration/Application Scholarship

Citation

CHAN, Elisa Ka-yan. China: The next big market for soft-branded hotels?. (2022).
Available at: https://ink.library.smu.edu.sg/pers/643

Additional URL

https://cmp.smu.edu.sg/article/china-next-big-market-soft-branded-hotels