Publication Type
Magazine Article
Publication Date
5-2022
Abstract
Congestion at air hubs and the Great Financial Crisis played a major part in the aircraft’s demise, but did Airbus contribute to its own failure?
Keywords
Competitive Strategy, Game Theory, Strategic Management, Strategic Change, NPV Analysis, Sustainable manufacturing
Disciplines
Strategic Management Policy
Copyright Owner and Holder
Singapore Management University
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Applied or Integration/Application Scholarship
Citation
Singapore Management University.
The rise and fall of the Airbus A380. (2022).
Available at: https://ink.library.smu.edu.sg/pers/641
Additional URL
https://cmp.smu.edu.sg/case/5066