Communicating business

Authors

Singapore Management University

Publication Type

Magazine Article

Publication Date

9-2021

Abstract

Communications heads should have a seat in boardrooms to facilitate strategic communication. But they need to demonstrate how communications drive business

Keywords

business, strategic communication

Disciplines

Business and Corporate Communications | Strategic Management Policy

Copyright Owner and Holder

Singapore Management University

Licece/Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Subject(s)

Applied or Integration/Application Scholarship

Citation

Singapore Management University. Communicating business. (2021).
Available at: https://ink.library.smu.edu.sg/pers/623

Additional URL

https://cmp.smu.edu.sg/article/communicating-business