Publication Type
Magazine Article
Publication Date
2-2022
Abstract
Research study finds that digital red packets are most useful as a tool for companies to gain new and retain existing customers when they are allowed to be shared on social media
Keywords
digital red packets, business model, technology, change
Disciplines
Advertising and Promotion Management | Technology and Innovation
Copyright Owner and Holder
Singapore Management University
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Applied or Integration/Application Scholarship
Citation
Singapore Management University.
Digital red packets and the power of sharing online. (2022).
Available at: https://ink.library.smu.edu.sg/pers/600
Additional URL
https://cmp.smu.edu.sg/article/digital-red-packets-and-power-sharing-online
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