Publication Type
Journal Article
Publication Date
2-2013
Abstract
How does an ornamental fish exporter grow its bottom line? Simple: By adopting and adapting the business model of the world’s most famous safety razor company. The Gillette Business Model, also known as Freebie Marketing, is much copied because of its simplicity: sell razors at a loss, or even give them away free, but make back your money with the disposable blade replacements. That same strategy has served many industries well
Keywords
accessories business, ornamental fish, Freebie Marketing
Disciplines
Agribusiness | Business Administration, Management, and Operations | Entrepreneurial and Small Business Operations
Copyright Owner and Holder
Copyright © Singapore Management University 2013
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Ornamental fishes, Consumer behavior, Consumers -- Attitudes, Sales promotion; Marketing strategy.
Citation
Singapore Management University.
The Trojan Fish Strategy. (2013).
Available at: https://ink.library.smu.edu.sg/pers/6
Included in
Agribusiness Commons, Business Administration, Management, and Operations Commons, Entrepreneurial and Small Business Operations Commons