Publication Type
Magazine Article
Publication Date
2-2022
Abstract
There is an ISO standard, and a brand could be worth more than you initially thought
Keywords
brands, ISO, finance
Disciplines
Finance and Financial Management | Marketing
Copyright Owner and Holder
Singapore Management University
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Applied or Integration/Application Scholarship
Citation
DIXIT, Samir.
How do you measure a brand’s value?. (2022).
Available at: https://ink.library.smu.edu.sg/pers/599
Additional URL
https://cmp.smu.edu.sg/article/how-do-you-measure-brands-value
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