Publication Type
Magazine Article
Publication Date
5-2021
Abstract
Nir Eyal rode the Silicon Valley wave and created the Hook model that keeps customers coming back for more. He sees shades of 2006 Silicon Valley optimism in Singapore
Keywords
Entrepreneurship, innovation
Disciplines
Entrepreneurial and Small Business Operations | Technology and Innovation
Copyright Owner and Holder
Singapore Management University
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Citation
EYAL, Nir.
Building a hook for success. (2021).
Available at: https://ink.library.smu.edu.sg/pers/578
Additional URL
https://cmp.smu.edu.sg/article/building-hook-success
Included in
Entrepreneurial and Small Business Operations Commons, Technology and Innovation Commons