Authors

Nir EYAL

Publication Type

Magazine Article

Publication Date

5-2021

Abstract

Nir Eyal rode the Silicon Valley wave and created the Hook model that keeps customers coming back for more. He sees shades of 2006 Silicon Valley optimism in Singapore

Keywords

Entrepreneurship, innovation

Disciplines

Entrepreneurial and Small Business Operations | Technology and Innovation

Copyright Owner and Holder

Singapore Management University

Licece/Creative Commons Licence

Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://cmp.smu.edu.sg/article/building-hook-success

Share

COinS