Publication Type
Magazine Article
Publication Date
6-2021
Abstract
Marco Bizzarri and Alessandro Michele proved there is life after Tom Ford. COVID-19 could yet make Gucci’s revival a short-lived one
Keywords
e-commerce, luxury brand, marketing
Disciplines
E-Commerce | Marketing
Copyright Owner and Holder
Singapore Management University
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Citation
Singapore Management University.
Gucci: Steering into the post-COVID era. (2021).
Available at: https://ink.library.smu.edu.sg/pers/570
Additional URL
https://cmp.smu.edu.sg/article/gucci-steering-post-covid-era