Publication Type
Magazine Article
Publication Date
3-2021
Abstract
Localisation matters, but would-be startup founders should focus on customer needs rather than being fixated on being the next unicorn
Keywords
entrepreneur, business startup
Disciplines
Entrepreneurial and Small Business Operations
Copyright Owner and Holder
Singapore Management University
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Citation
Singapore Management University.
Growing startups in Asia. (2021).
Available at: https://ink.library.smu.edu.sg/pers/552
Additional URL
https://cmp.smu.edu.sg/article/growing-startups-asia
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