Publication Type

Magazine Article

Publication Date

3-2021

Abstract

Localisation matters, but would-be startup founders should focus on customer needs rather than being fixated on being the next unicorn

Keywords

entrepreneur, business startup

Disciplines

Entrepreneurial and Small Business Operations

Copyright Owner and Holder

Singapore Management University

Licece/Creative Commons Licence

Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://cmp.smu.edu.sg/article/growing-startups-asia

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