Publication Type
Magazine Article
Publication Date
6-2020
Abstract
K-pop is set to become one of the most lucrative industries in the world thanks to digital transformation, and this provides important insights and lessons for businesses more broadly, says UNSW Business School's Felix Tan
Keywords
Kpop, music, digital transformation
Disciplines
Growth and Development | Technology and Innovation
Copyright Owner and Holder
Singapore Management University
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Citation
Singapore Management University.
4 lessons in digital transformation from the lucrative K-pop industry. (2020).
Available at: https://ink.library.smu.edu.sg/pers/549
Additional URL
https://cmp.smu.edu.sg/article/4-lessons-digital-transformation-lucrative-k-pop-industry