Sasa in Singapore: What went wrong?

Authors

Singapore Management University

Publication Type

Magazine Article

Publication Date

6-2020

Abstract

Twenty-two became a somewhat unlucky number for Hong Kong-based cosmetics retail chain, Sasa, for its Singapore operations in 2019. That was the year – 22 years after it entered the market – that it decided to close all of its 22 stores on the island.

Keywords

Cosmetics, Discount retail, Singapore, Sasa

Disciplines

Asian Studies | Entrepreneurial and Small Business Operations

Copyright Owner and Holder

Singapore Management University

Licece/Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Citation

Singapore Management University. Sasa in Singapore: What went wrong?. (2020).
Available at: https://ink.library.smu.edu.sg/pers/546

Additional URL

https://cmp.smu.edu.sg/article/sasa-singapore-what-went-wrong