Luxuriously succeeding in China

Authors

Singapore Management University

Publication Type

Magazine Article

Publication Date

11-2019

Abstract

To succeed, luxury brands in China must speak to the aspirations and yearnings of young Chinese and help them become a “better me"

Disciplines

Advertising and Promotion Management | Asian Studies

Copyright Owner and Holder

Singapore Management University

Licece/Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Citation

Singapore Management University. Luxuriously succeeding in China. (2019).
Available at: https://ink.library.smu.edu.sg/pers/519

Additional URL

https://cmp.smu.edu.sg/article/luxuriously-succeeding-china