Publication Type
Magazine Article
Publication Date
3-2020
Abstract
A Singapore-based influencer marketing platform is tasked with the equivalent of trying to “sell bell-bottoms to Millennials”
Disciplines
Asian Studies | Marketing | Social Media
Copyright Owner and Holder
Singapore Management University
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Citation
Singapore Management University.
Can influencer marketing make herbal tea cool?. (2020).
Available at: https://ink.library.smu.edu.sg/pers/514
Additional URL
https://cmp.smu.edu.sg/article/can-influencer-marketing-make-herbal-tea-cool
Included in
Asian Studies Commons, Marketing Commons, Social Media Commons