Publication Type

Magazine Article

Publication Date

2-2020

Abstract

There are different strategies for Gen Z, Millennials, Gen X, and Baby Boomers

Disciplines

Business | Strategic Management Policy

Copyright Owner and Holder

Singapore Management University

Licece/Creative Commons Licence

Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://cmp.smu.edu.sg/article/engaging-future-consumer

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