Publication Type
Magazine Article
Publication Date
2-2020
Abstract
There are different strategies for Gen Z, Millennials, Gen X, and Baby Boomers
Disciplines
Business | Strategic Management Policy
Copyright Owner and Holder
Singapore Management University
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Citation
Singapore Management University.
Engaging the future consumer. (2020).
Available at: https://ink.library.smu.edu.sg/pers/509
Additional URL
https://cmp.smu.edu.sg/article/engaging-future-consumer