Building Coca-Cola’s customer data platform

Authors

Singapore Management University

Publication Type

Magazine Article

Publication Date

2-2020

Abstract

The beverages giant brings marketing technology in-house by focusing on first party data and a hands-on, real-time approach to marketing campaigns

Disciplines

Management Information Systems | Technology and Innovation

Copyright Owner and Holder

Singapore Management University

Licece/Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Citation

Singapore Management University. Building Coca-Cola’s customer data platform. (2020).
Available at: https://ink.library.smu.edu.sg/pers/504

Additional URL

https://cmp.smu.edu.sg/article/building-coca-colas-customer-data-platform