Publication Type
Magazine Article
Publication Date
1-2020
Abstract
Three things stand out: The omnichannel North Star metric; quantifying the customer experience; and dressing rooms
Disciplines
Business Administration, Management, and Operations | E-Commerce
Copyright Owner and Holder
Singapore Management University
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Citation
Singapore Management University.
Love, Bonito: Brick-and-mortar lessons from an online fashion brand. (2020).
Available at: https://ink.library.smu.edu.sg/pers/499
Additional URL
https://cmp.smu.edu.sg/article/love-bonito-brick-and-mortar-lessons-online-fashion-brand
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