Publication Type

Magazine Article

Publication Date

7-2019

Abstract

CUHK research shows that superficial features such as readability can influence variety perceptions

Disciplines

Marketing

Copyright Owner and Holder

Singapore Management University

Licece/Creative Commons Licence

Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://cmp.smu.edu.sg/perspectives/all

Included in

Marketing Commons

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