Publication Type
Journal Article
Publication Date
9-2013
Abstract
Welcome to the digital world, where anyone who uses the internet is probably a statistic. The digitisation of our lives has generated an unprecedented surge of data prompting companies to pay big money for information to be collected, dissected and analysed so as to best reach their customers and make a sale. Not many, however, are aware of how to fully exploit opportunities in the new data-driven economy, says Joe Nguyen, Senior Vice President for Asia Pacific at comScore, a global data and digital analytics firm.
Keywords
Metrics, Analytics, Business needs, Data-driven economy.
Disciplines
Business Administration, Management, and Operations | E-Commerce
Copyright Owner and Holder
Copyright © Singapore Management University 2013
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Business intelligence, Commercial statistics -- Data processing, Business-- Research.
Citation
Singapore Management University.
Business of Analytics : Measuring Up in a Digital World. (2013).
Available at: https://ink.library.smu.edu.sg/pers/47