Publication Type
Magazine Article
Publication Date
2-2019
Abstract
The Ford Edsel, the Apple Newton and New Coke are all well-known examples of product launch failures.
Disciplines
Marketing | Strategic Management Policy | Technology and Innovation
Copyright Owner and Holder
Singapore Management University
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Citation
Singapore Management University.
How some new products succeed while others flop. (2019).
Available at: https://ink.library.smu.edu.sg/pers/462
Included in
Marketing Commons, Strategic Management Policy Commons, Technology and Innovation Commons