Publication Type

Magazine Article

Publication Date

2-2019

Abstract

The Ford Edsel, the Apple Newton and New Coke are all well-known examples of product launch failures.

Disciplines

Marketing | Strategic Management Policy | Technology and Innovation

Copyright Owner and Holder

Singapore Management University

Licece/Creative Commons Licence

Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

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