“Woke” advertising and The Best Men Can Be

Authors

Singapore Management University

Publication Type

Magazine Article

Publication Date

1-2019

Abstract

Gillette’s latest ad has generated lots of conversation. But has the world’s largest shaving products brand lost more than it has gained?

Disciplines

Advertising and Promotion Management | Marketing

Copyright Owner and Holder

Singapore Management University

Licece/Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Citation

Singapore Management University. “Woke” advertising and The Best Men Can Be. (2019).
Available at: https://ink.library.smu.edu.sg/pers/452

Additional URL

https://cmp.smu.edu.sg/perspectives/all