Publication Type

Magazine Article

Publication Date

11-2018

Abstract

Making the buying experience enjoyable is key to success in the smartphone era

Disciplines

Advertising and Promotion Management | Technology and Innovation

Copyright Owner and Holder

Singapore Management University

Licece/Creative Commons Licence

Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://cmp.smu.edu.sg/perspectives/all

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