Publication Type
Magazine Article
Publication Date
11-2018
Abstract
Making the buying experience enjoyable is key to success in the smartphone era
Disciplines
Advertising and Promotion Management | Technology and Innovation
Copyright Owner and Holder
Singapore Management University
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Citation
Singapore Management University.
It’s all about the commercial experience. (2018).
Available at: https://ink.library.smu.edu.sg/pers/451
Additional URL
https://cmp.smu.edu.sg/perspectives/all
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