Publication Type

Magazine Article

Publication Date

9-2018

Abstract

The right consumer value proposition and franchisor-franchisee relationship are key

Disciplines

Entrepreneurial and Small Business Operations | Food and Beverage Management

Copyright Owner and Holder

Singapore Management University

Licece/Creative Commons Licence

Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://cmp.smu.edu.sg/perspectives/all

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