Publication Type
Magazine Article
Publication Date
9-2018
Abstract
The right consumer value proposition and franchisor-franchisee relationship are key
Disciplines
Entrepreneurial and Small Business Operations | Food and Beverage Management
Copyright Owner and Holder
Singapore Management University
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Citation
Singapore Management University.
Building a successful F&B franchise. (2018).
Available at: https://ink.library.smu.edu.sg/pers/436
Additional URL
https://cmp.smu.edu.sg/perspectives/all
Included in
Entrepreneurial and Small Business Operations Commons, Food and Beverage Management Commons