Publication Type
Magazine Article
Publication Date
7-2018
Abstract
A $50 campaign gained six million YouTube views in five days.
Disciplines
Advertising and Promotion Management
Copyright Owner and Holder
Singapore Management University
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Citation
Singapore Management University.
How a blender smashed the secret of going viral. (2018).
Available at: https://ink.library.smu.edu.sg/pers/430
Additional URL
https://cmp.smu.edu.sg/perspectives/all