Publication Type
Magazine Article
Publication Date
8-2018
Abstract
‘Everyday luxury’ brings the venerable American luxury brand to a younger audience. Embracing digital marketing and social media is key to cultivating a new generation of lifelong customers
Disciplines
Advertising and Promotion Management
Copyright Owner and Holder
Singapore Management University
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Citation
Singapore Management University.
Bling and breakfast at Tiffany’s: Refreshing a 181-year-old brand. (2018).
Available at: https://ink.library.smu.edu.sg/pers/427
Additional URL
https://cmp.smu.edu.sg/perspectives/all