Cagencies: The future of creative agencies?

Authors

Singapore Management University

Publication Type

Magazine Article

Publication Date

8-2018

Abstract

Consultancies are moving into creative agencies’ turf; agencies should be thinking about going upstream as consultancies move downstream

Disciplines

Business Administration, Management, and Operations

Copyright Owner and Holder

Singapore Management University

Licece/Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Citation

Singapore Management University. Cagencies: The future of creative agencies?. (2018).
Available at: https://ink.library.smu.edu.sg/pers/426

Additional URL

https://cmp.smu.edu.sg/perspectives/all