Publication Type
Magazine Article
Publication Date
3-2018
Abstract
E-commerce appeal is a dynamic art and firms need to keep up
With e-commerce giant Amazon launching its online retail service in Australia to a muted reception, new research from Eric Lim and his colleagues, Fei Liu, Bo Xiao and Chee-Wee Tan, on the impact of product appeal and website quality on online purchases is timely.
Disciplines
E-Commerce | Technology and Innovation
Copyright Owner and Holder
Singapore Management University
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Citation
Singapore Management University.
How to build a retail website that keeps on selling. (2018).
Available at: https://ink.library.smu.edu.sg/pers/401