Publication Type

Magazine Article

Publication Date

3-2018

Abstract

South Korea’s biggest bakery chain officially makes a classic French food item better than the French; the U.S. and parts of Asia already know that. Is the rest of Europe about to find out?

Disciplines

Business Administration, Management, and Operations

Copyright Owner and Holder

Singapore Management University

Licece/Creative Commons Licence

Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

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