Publication Type
Magazine Article
Publication Date
5-2018
Abstract
Asia’s fastest-growing online fashion retailer recalibrates its mobile strategy
According to research by Forrester, one-fourth of global retail sales in 2022 will take place online, and it will be in Asia-Pacific. Of that, 80 percent of that will happen on mobile devices, reflecting a well-acknowledge trend of all things going mobile.
Disciplines
E-Commerce
Copyright Owner and Holder
Singapore Management University
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Citation
Singapore Management University.
Zalora: Growing with e-commerce. (2018).
Available at: https://ink.library.smu.edu.sg/pers/386