Publication Type
Magazine Article
Publication Date
3-2017
Abstract
The Indian snack brand inspired its customers to be advocates
Disciplines
Advertising and Promotion Management | Marketing | Operations and Supply Chain Management
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Basic or Discovery Scholarship
Citation
Singapore Management University.
When hippo used Twitter to manage its supply chain. (2017).
Available at: https://ink.library.smu.edu.sg/pers/357
Included in
Advertising and Promotion Management Commons, Marketing Commons, Operations and Supply Chain Management Commons