The importance of search engine optimisation

Authors

Singapore Management University

Publication Type

Magazine Article

Publication Date

7-2017

Abstract

Good SEO is a business necessity in the Digital Age but not everyone needs in-house SEO expertise; sometimes it makes more sense to hire an agency

Disciplines

Advertising and Promotion Management | Technology and Innovation

Licece/Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Subject(s)

Basic or Discovery Scholarship

Citation

Singapore Management University. The importance of search engine optimisation. (2017).
Available at: https://ink.library.smu.edu.sg/pers/349