Publication Type

Transcript

Publication Date

4-2017

Abstract

Killick Datta worked for Nike when Adidas and Puma were the biggest brands. After over three decades in the shoes business, he still visits malls every weekend because it is crucial to “know your marketplace

Disciplines

Entrepreneurial and Small Business Operations | Fashion Business

Copyright Owner and Holder

Singapore Management University

Licece/Creative Commons Licence

Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Subject(s)

Basic or Discovery Scholarship

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