Publication Type
Journal Article
Publication Date
1-2012
Abstract
With a population of more than 1.3 billion people, China is one market that any business would be remiss not to attract. But, with the population spread over an area of 9,600,000 sq km, how do businesses ensure their messages get through to their potential customers?
Disciplines
Marketing | Technology and Innovation
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Basic or Discovery Scholarship
Citation
Singapore Management University.
Beckon the dragon: How businesses can attract the Chinese consumers through digital marketing. (2012).
Available at: https://ink.library.smu.edu.sg/pers/307
Additional URL
https://www.smu.edu.sg/perspectives/all