Publication Type
Journal Article
Publication Date
9-2013
Abstract
Persuading the ‘digital resistant’ while balancing the digital:traditional media budget is a challenge for marketers
Disciplines
Computer Sciences | Graphics and Human Computer Interfaces | Technology and Innovation
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Basic or Discovery Scholarship
Citation
Singapore Management University.
Sitting on the digital divide. (2013).
Available at: https://ink.library.smu.edu.sg/pers/288
Additional URL
https://www.smu.edu.sg/perspectives/all
COinS