Publication Type
Journal Article
Publication Date
6-2013
Abstract
Good branding can help companies, but it can inflict serious damage when things go wrong
Disciplines
Advertising and Promotion Management | Marketing
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Basic or Discovery Scholarship
Citation
Singapore Management University.
When the brands fail. (2013).
Available at: https://ink.library.smu.edu.sg/pers/275
Additional URL
https://www.smu.edu.sg/perspectives/all
COinS