Publication Type
Journal Article
Publication Date
11-2012
Abstract
When he came up with the idea of selling toilets in Cambodia, where more than 60 per cent of the population does not have access to basic sanitation, National Volunteer and Philanthropy Centre chief executive Laurence Lien was laughed at. His detractors told him: "Nobody is going to purchase toilets from you because this is a community that is dependent on (financial) aid. "But tens of thousands of the toilets were sold within the first few months. Speaking at the Africa Singapore Business Forum, Connex, held at Singapore Management University in August 2012, Lien credits the success of the project to its ability to engage small businesses to develop, manufacture and market the sanitation products.
Keywords
small businesses, sanitation products, toilets, CSR
Disciplines
Business Administration, Management, and Operations | Business Law, Public Responsibility, and Ethics | Entrepreneurial and Small Business Operations
Copyright Owner and Holder
Copyright © Singapore Management University 2013
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Business enterprises -- Environmental aspects, Social responsibility of business, Small businesses
Citation
Singapore Management University.
Engaging the corporate citizen: Social challenges, business solutions. (2012).
Available at: https://ink.library.smu.edu.sg/pers/26
Included in
Business Administration, Management, and Operations Commons, Business Law, Public Responsibility, and Ethics Commons, Entrepreneurial and Small Business Operations Commons