Publication Type
Transcript
Publication Date
9-2014
Abstract
A company’s history can build a corporate identity and branding, as well as overcome a crisis
Disciplines
Business Administration, Management, and Operations | Business and Corporate Communications
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Basic or Discovery Scholarship
Citation
Singapore Management University.
Moving forward with echoes from the past. (2014).
Available at: https://ink.library.smu.edu.sg/pers/249
Additional URL
https://www.smu.edu.sg/perspectives/all
Included in
Business Administration, Management, and Operations Commons, Business and Corporate Communications Commons