Publication Type
Journal Article
Publication Date
9-2014
Abstract
You need to understand what your brand stands for before building it
Disciplines
Advertising and Promotion Management | Marketing
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Basic or Discovery Scholarship
Citation
Singapore Management University.
Branding your company. (2014).
Available at: https://ink.library.smu.edu.sg/pers/245
Additional URL
https://www.smu.edu.sg/perspectives/all
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