Publication Type
Journal Article
Publication Date
10-2015
Abstract
Understand your customers’ goals and build an image that is strongly associated with the goal, and you shall have brand success
Disciplines
Advertising and Promotion Management | Business Intelligence | Marketing
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Basic or Discovery Scholarship
Citation
Singapore Management University.
The brand supremacy. (2015).
Available at: https://ink.library.smu.edu.sg/pers/241
Additional URL
https://www.smu.edu.sg/perspectives/all
Included in
Advertising and Promotion Management Commons, Business Intelligence Commons, Marketing Commons