Publication Type
Journal Article
Publication Date
9-2015
Abstract
The advent of smartphones have changed the way advertisers induce shoppers to buy
Disciplines
Advertising and Promotion Management | E-Commerce | Technology and Innovation
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Basic or Discovery Scholarship
Citation
Singapore Management University.
Shopper marketing: Moving online. (2015).
Available at: https://ink.library.smu.edu.sg/pers/235
Additional URL
https://www.smu.edu.sg/perspectives/all
Included in
Advertising and Promotion Management Commons, E-Commerce Commons, Technology and Innovation Commons