Publication Type
Journal Article
Publication Date
7-2015
Abstract
Global has more appeal but there is a home-country advantage
Disciplines
Advertising and Promotion Management | Entrepreneurial and Small Business Operations | Marketing
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Basic or Discovery Scholarship
Citation
Singapore Management University.
Would you pay extra to support a local brand?. (2015).
Available at: https://ink.library.smu.edu.sg/pers/226
Additional URL
https://www.smu.edu.sg/perspectives/all
Included in
Advertising and Promotion Management Commons, Entrepreneurial and Small Business Operations Commons, Marketing Commons