Social marketing: Delivering on passion

Authors

Singapore Management University

Publication Type

Journal Article

Publication Date

4-2015

Abstract

Focus on your audience’s desire and motivations, and deliver your product’s unique proposition with every interaction on social media

Disciplines

Marketing | Social Media

Licece/Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Subject(s)

Basic or Discovery Scholarship

Citation

Singapore Management University. Social marketing: Delivering on passion. (2015).
Available at: https://ink.library.smu.edu.sg/pers/210

Additional URL

https://www.smu.edu.sg/perspectives/all